Privacy Policy

Data Controller: The Malayala Manorama Co. Private Limited

Effective Date: October 1, 2025

1. Introduction

The Malayala Manorama Co. Private Limited (“Company”, “We”, “Our”) respects your privacy and is committed to protecting the personal data of users accessing ividelive.com. This Privacy Policy explains how we collect, use, store, share, process and protect your information when you visit or interact with our Website.

2. Definitions

  • Data Controller: The Malayala Manorama Co. Private Limited.
  • Personal Data: Any information relating to an identified or identifiable natural person (e.g., name, email address, phone number, location data).
  • Processing: Any operation performed on personal data, including collection, recording, storage, retrieval, disclosure or deletion.

3. Information We Collect

A. Information You Provide Directly

When you create an account, subscribe to newsletters, participate in contests or contact support, we may collect:

  • Full name
  • Email address
  • Contact number
  • Profile photo
  • Financial details (Bank Accounts, Billing and transaction details (where applicable))

B. Automatically Collected Information

When you visit the Site, our servers automatically record non-identifying usage data for analytical and performance purposes, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referring URL / Exit URL
  • Pages viewed, date, time and duration of visit
  • Device identification details

C. Mobile & Streaming Data

If accessing via mobile browsers or integrated applications, carrier-standard messaging and data transfer usage may apply. Data regarding mobile device types and usage patterns may be collected to ensure operational performance across devices.

4. How We Use Your Information

We process your information for the following purposes:

  • To deliver, maintain and optimize the Services provided on ividelive.com.
  • To personalize user experience and deliver tailored content or advertisements.
  • To manage user accounts and deliver customer support.
  • To conduct internal analytics, site performance monitoring and traffic reporting.
  • To comply with statutory and legal obligations.

5. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags and device identifiers to enhance navigation, analyze trends and serve targeted advertisements.

  • Google Analytics & Third-Party Analytics: We utilize third-party analytics tools (e.g., Google Analytics, Facebook Audience Measurement, Comscore) to understand traffic patterns and user interactions. These tools collect anonymized data and do not identify individual users personally.
  • Ad Networks & Targeted Ads: Authorized advertising partners may use cookies to serve personalized ads based on your visit history. You can adjust your browser settings or Google Ad Preferences to manage or opt-out of cookie tracking.

6. Data Rights & User Choices

You have control over the personal data you share with us:

  • Account Status & Profile Removal: Registered users can update their profile or modify visibility settings under the My Account section.
  • Consent Withdrawal & Deletion: You may request account deletion or withdraw consent for data processing by sending an explicit request to our Data Protection Officer.
  • Opt-Out: You can disable cookies in your web browser, though doing so may limit access to certain features of the Site.

7. Data Sharing and Disclosure

The Malayala Manorama Co. Private Limited does not sell or rent your personal data to third parties. We may disclose personal data only under the following circumstances:

  1. Service Providers: To authorized vendors who perform technical, analytics, payment or hosting operations on our behalf.
  2. Legal Requirements: When required by applicable Indian law, judicial court orders or government regulations.
  3. Protection of Rights: To enforce our Terms of Use and safeguard the legal rights, safety or property of the Company, users or the public.

8. Security Measures

We employ reasonable organizational, technical and administrative measures to safeguard personal data against unauthorized access, alteration, disclosure or destruction. However, no online transmission or electronic storage method can be guaranteed to be 100% secure.

9. Grievance Redressal & Contact Information

In accordance with the Information Technology Act, 2000 and rules made thereunder, as well as applicable Data Protection regulations, the contact details of our Data Protection & Grievance Officer are provided below:

  • Attn: Data Protection Officer / Grievance Officer
  • Company: The Malayala Manorama Co. Private Limited
  • Email: customersupport@mm.co.in
  • Head Office Address: K. K. Road, Kottayam, Kerala – 686 001, India